Subscription Revenue Calculator
Estimate your subscription profit & recurring revenue in seconds
Get instant insights into MRR, ARR, CLV, and profitability metrics
How to Use the Subscription Revenue Calculator
Follow these simple steps to get accurate revenue projections for your subscription business
Step 1: Enter your current number of subscribers
Start by inputting how many active subscribers you currently have. This is the foundation of your revenue calculation.
Step 2: Enter average price & costs
Add your average monthly subscription price and the cost to service each customer (hosting, support, etc.).
Step 3: Set churn & growth assumptions
Input your monthly churn rate percentage to understand how customer retention impacts your revenue.
Step 4: Click 'Calculate' to see your metrics
Get instant results showing MRR, ARR, CLV, profit margin, and more. Adjust assumptions and re-run anytime.
Why Use the Subscription Profit Estimator?
Powerful features designed to help you understand and grow your subscription business
Free & Instant
Get results in seconds with no signup or payment required
Accurate & Realistic
Built on real subscription math and industry-standard formulas
Customizable Inputs
Adjust churn rate, costs, growth, and more for what-if scenarios
Secure & Private
Your data never leaves your browser - complete privacy guaranteed
Perfect for All Subscriptions
Ideal for SaaS, memberships, content creators, and more
Growth Strategy Tool
Helps with pricing decisions and revenue optimization
Understanding the Metrics
Learn what each metric means and how to use these insights to grow your subscription business
What is MRR / ARR?
Monthly Recurring Revenue (MRR) is your predictable monthly income from subscriptions. Annual Recurring Revenue (ARR) is MRR × 12. These are the most important metrics for subscription businesses.
Example: If you have 100 subscribers at $50/month, your MRR is $5,000 and ARR is $60,000.
What is Churn Impact?
Churn impact shows how much revenue you lose each month from customers canceling. A 5% monthly churn means you lose 5% of subscribers each month, significantly affecting long-term revenue.
Example: With $10,000 MRR and 5% churn, you lose $500/month in revenue from cancellations.
What is Customer Lifetime Value (CLV)?
CLV estimates the total revenue you'll earn from an average customer over their entire relationship with your business. Higher CLV means better unit economics and more budget for customer acquisition.
Example: If customers pay $30/month and stay for 20 months on average, CLV is $600.
What is Profit Margin?
Profit margin shows what percentage of your revenue becomes profit after subtracting costs. A healthy SaaS business typically aims for 70-80% gross margins.
Example: With $10,000 MRR and $2,000 in costs, your profit margin is 80%.
Pro Tip
Small changes make a big impact! Reducing churn by just 1% or increasing prices by $5 can significantly boost your profitability. Use this calculator to model different scenarios and find the best path forward.
Frequently Asked Questions
Everything you need to know about the subscription revenue calculator
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