AdWhatCost: Optimize your Ads
Take control of your Facebook (Meta), Instagram and TikTok Ads
Developed by AppCommerce LLC
App Overview
AdWhatCost: Optimize your Ads AdWhatCost seamlessly connects your Shopify store's data with Facebook, Instagram, Meta, and TikTok ads using UTM parameters. This app tracks ad performance accurately, even on iOS, helping you identify which campaigns drive orders and revenue. It calculates the profitability of your ads and offers insights into customer behavior over time, while providing daily email reports to keep you informed about your store’s performance.
Pros
- Verifiable data: Utilizes UTM parameters to accurately attribute orders to specific ad campaigns, even after iOS 14 updates.
- Profitability insights: Calculates the profitability of ads and delivers performance metrics (ROAS, ROMI, ACOS) to optimize ad spending.
- Intuitive interface: User-friendly interface simplifies data visualization and interpretation, making it accessible to users of all levels.
- Exceptional support: Dedicated support team responds promptly to queries and provides personalized assistance to ensure seamless app usage.
Screenshots

Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking
AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.
Key Features
- Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
- Track the orders and revenue generated by individual UTM parameter sets
- Find out the profitability of your ads as well as of your store in general
- Gain insights into the purchase behavior of your customer cohorts over time
- Receive a daily email report of your store performance right to your inbox
AdWhatCost: Optimize your Ads FAQs
Yes! Try AdWhatCost: Optimize your Ads free plan. For more details about AdWhatCost: Optimize your Ads pricing, check here.

Get in Touch
with us
Whether you need more information on how LetsMetrix can help enhance your Shopify experience, or require technical support, don't hesitate to contact us. We're available 24/7 via email, phone, or live chat to ensure you have all the assistance you need.
