AdWhatCost: Optimize your Ads

5• 6 reviews

Take control of your Facebook (Meta), Instagram and TikTok Ads

About this app

Launched

2021-09-06

App Overview

AdWhatCost: Optimize your Ads AdWhatCost seamlessly connects your Shopify store's data with Facebook, Instagram, Meta, and TikTok ads using UTM parameters. This app tracks ad performance accurately, even on iOS, helping you identify which campaigns drive orders and revenue. It calculates the profitability of your ads and offers insights into customer behavior over time, while providing daily email reports to keep you informed about your store’s performance.

Screenshots

1 / 6

Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.

Key Features

Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
Track the orders and revenue generated by individual UTM parameter sets
Find out the profitability of your ads as well as of your store in general
Gain insights into the purchase behavior of your customer cohorts over time
Receive a daily email report of your store performance right to your inbox

Insights & Metrics

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Date Range

Analytics

In our report, LetsMetrix will cover the following analytics on usage of the AdWhatCost: Optimize your Ads Shopify app.

Category Positions

Ranking of AdWhatCost: Optimize your Ads in best match categories of the Shopify App Store

Name	Position	Page

Operations	437 / 490 14	19 1
Analytics	354 / 1321 6	15
Ads	164 / 356 4	7

Insight

AI-driven summary of AdWhatCost: Optimize your Ads category positioning

Market fluctuations observed across 3 mid-tier categories, with Ads holding to reach #164.

Featured category

Ads

3 categories analyzed

Position

#164

Category Positional Changes

Weekly rank trend in best-match categories — markers highlight app updates.

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No data

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