Avantify First‑Party Pixel

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First-party pixel and server-side tracking to improve ROAS.

Developed by Avantify

Information Pricing Reviews0

About this app

Launched

2026-01-21

Screenshots

1 / 4

first party pixel + server side tracking + facebook + tiktok

Capture and leverage first-party data to improve your marketing performance.

Avantify helps identify and enrich visitor profiles, then activate them across marketing platforms like Facebook Pixel (Meta Pixel) and TikTok Pixel. With server-side tracking, it recovers signals lost to ad blockers and iOS privacy changes. It extends visitor recognition from 7 days (or 24h for ads) up to a full year, enriches returning sessions, and maps the full customer journey. One-click integration for Meta Ads and TikTok Ads strengthens attribution with first-party data.

Key Features

Identify more of your website traffic over time and across sessions.
Server-side tracking, cross-device tracking, express checkout ClickID recovery.
Send more cart abandonment emails through Klaviyo integration.
See Avantify's revenue impact through user-friendly dashboards.

Insights & Metrics

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Date Range

Analytics

In our report, LetsMetrix will cover the following analytics on usage of the Avantify First‑Party Pixel Shopify app.

Category Positions

Ranking of Avantify First‑Party Pixel in best match categories of the Shopify App Store

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Insight

AI-driven summary of Avantify First‑Party Pixel category positioning

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Insights appear once the app has category ranking data.

Category Positional Changes

Weekly rank trend in best-match categories — markers highlight app updates.

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Category Popular Positional Changes

Weekly rank trend in popular categories — markers highlight app updates.

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