Nabu: Google Ads Retargeting
One-click implementation of the Google Retargeting pixel.
Developed by AdNabu Global, Inc.
App Overview
The Nabu app simplifies Google Ads Dynamic Retargeting for Shopify users by offering a seamless 1-click installation and automatic updates to keep your retargeting efforts effective without manual intervention or technical edits. It integrates effortlessly with both Google Ads and Merchant Center, enabling dynamic ads tailored to user behavior, all while ensuring accurate tracking and audience segmentation. With Nabu, you can enhance your campaigns efficiently, even without a technical background.
Pros
- Easy installation & maintenance: 1-click installation and automatic code updates ensure seamless integration and remove the need for technical expertise.
- Enhanced accuracy & relevance: Nabu's synchronized dynamic retargeting ensures accurate tracking, leading to highly targeted and relevant campaigns.
- Improved customer support: Exceptional assistance from knowledgeable experts provides prompt resolution of issues and ensures optimal campaign performance.
- Comprehensive tracking: Nabu's detailed audience segmentation and precise audience targeting enable effective retargeting across various platforms and channels.
Cons
- Poor coding: causes errors in theme files and affects website functionality.
- Hidden fees: charges $10 for existing Google Ads campaigns, even if the app is not used.
- Misleading title: installs only a JavaScript code, not setting up retargeting ads.
- Audience reduction: reduces the size of retargeting audiences.
Screenshots

Install Dynamic or Standard Google Ads Retargeting Pixel & run Retargeting Ads in 2 clicks.
Online Store script tags, theme
Key Features
- Run dynamic ads on Google Display Network based on user behavior.
- Product Images, prices & other info are pulled from Google Merchant Center.
- Automatically create retargeting audiences in Google Ads for easy targeting.
- 1-click integration with Google Ads & Google Merchant Center.
- No technical background required - No code change or theme file edits.
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Nabu: Google Ads Retargeting FAQs
No. Nabu: Google Ads Retargeting pricing starts at N/A. For more details about Nabu: Google Ads Retargeting pricing, check here.
