Easy Tag ‑ GTM & Data Layer

4• 73 reviews

Pre-built Data Layer for Google Tag Manager & 60+ tags

Developed by TAGinstall

Information Pricing Reviews73

About this app

Launched

2020-11-18

App Overview

The Easy Tag - GTM & Data Layer app streamlines the implementation of Google Tag Manager on Shopify, ensuring accurate data collection for informed marketing decisions. It offers a quick setup with pre-configured e-commerce events and over 50 tags, including GA4 and social media integrations, while supporting checkout extensibility to optimize your Shopify store's performance.

Screenshots

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Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.

Key Features

Google Tag Manager installation for Shopify
Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
Checkout Extensibility support

Insights & Metrics

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Date Range

Analytics

In our report, LetsMetrix will cover the following analytics on usage of the Easy Tag ‑ GTM & Data Layer Shopify app.

Category Positions

Ranking of Easy Tag ‑ GTM & Data Layer in best match categories of the Shopify App Store

Name	Position	Page

Operations	162 / 490 8	7
Analytics	272 / 1228 145	12 6

Insight

AI-driven summary of Easy Tag ‑ GTM & Data Layer category positioning

Market fluctuations observed across 2 mid-tier categories, with Operations holding to reach #162.

Featured category

Operations

2 categories analyzed

Position

#162

Category Positional Changes

Weekly rank trend in best-match categories — markers highlight app updates.

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Category Popular Positional Changes

Weekly rank trend in popular categories — markers highlight app updates.

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Easy Tag ‑ GTM & Data Layer FAQs

No. Easy Tag ‑ GTM & Data Layer pricing starts at $99. For more details about Easy Tag ‑ GTM & Data Layer pricing, check here.

Easy Tag ‑ GTM & Data Layer