Happy Birthday Email by UW

5• 141 reviews

Send birthday emails that drive loyalty and repeat sales

Developed by Union Works Apps

Information Pricing Reviews141

About this app

Launched

2017-06-23

App Overview

The Happy Birthday app by Union Works enhances customer engagement by sending personalized birthday emails and optional discounts, fostering loyalty with minimal effort. It aids businesses in collecting zero-party data for targeted marketing and insights, all while celebrating customers on their special day. This tool helps Shopify stores of any size to strengthen relationships, improve retention, and personalize marketing efforts seamlessly.

Pros

Stronger customer relationships: Allows businesses to connect with customers on a personal level by recognizing their birthdays.
Enhanced customer loyalty: Offers incentives and promotions to encourage repeat purchases and foster brand loyalty.
Precise marketing campaigns: Leverages zero-party data to tailor marketing campaigns to specific customer segments and preferences.
Exceptional customer service: Provides prompt and helpful support to assist businesses with any queries or technical issues.

Cons

Limited customization: Inability to verify birthdays or set purchase limits.
Lack of customization: No options for tailoring the loyalty program.
Security concerns: No verification process for birthdays.
Limited functionality: Restricted redemption options and inability to limit purchases.

Screenshots

1 / 8

Send a birthday email with a discount to build loyalty and repeat purchases

Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.

Key Features

Send birthday emails with personalised messages and discounts
Run a birthday loyalty campaign with zero ongoing effort
Collect birthdays and age data at checkout, POS, or landing pages
Works with your email platform or sends happy birthday emails for you
Populates Shopify’s customer birthday metafield

Insights & Metrics

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Date Range

Analytics

In our report, LetsMetrix will cover the following analytics on usage of the Happy Birthday Email by UW Shopify app.

Category Positions

Ranking of Happy Birthday Email by UW in best match categories of the Shopify App Store

Name	Position	Page

Promotions	27 / 27	2
Operations	157 / 490 5	7
Giveaways and contests	9 / 52 2	1
Analytics	178 / 1228 16	8 1

Insight

AI-driven summary of Happy Birthday Email by UW category positioning

Market fluctuations observed across 4 mid-tier categories, with Giveaways and contests holding to reach #9.

Featured category

Giveaways and contests

4 categories analyzed

Position

Category Positional Changes

Weekly rank trend in best-match categories — markers highlight app updates.

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No data

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Category Popular Positional Changes

Weekly rank trend in popular categories — markers highlight app updates.

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