App Overview
The Happy Birthday app by Union Works enhances customer engagement by sending personalized birthday emails and optional discounts, fostering loyalty with minimal effort. It aids businesses in collecting zero-party data for targeted marketing and insights, all while celebrating customers on their special day. This tool helps Shopify stores of any size to strengthen relationships, improve retention, and personalize marketing efforts seamlessly.
Pros
- Stronger customer relationships: Allows businesses to connect with customers on a personal level by recognizing their birthdays.
- Enhanced customer loyalty: Offers incentives and promotions to encourage repeat purchases and foster brand loyalty.
- Precise marketing campaigns: Leverages zero-party data to tailor marketing campaigns to specific customer segments and preferences.
- Exceptional customer service: Provides prompt and helpful support to assist businesses with any queries or technical issues.
Cons
- Limited customization: Inability to verify birthdays or set purchase limits.
- Lack of customization: No options for tailoring the loyalty program.
- Security concerns: No verification process for birthdays.
- Limited functionality: Restricted redemption options and inability to limit purchases.
Screenshots

Send a birthday email with a discount to build loyalty and repeat purchases
Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Happy Birthday Emails by UW FAQs
No. Happy Birthday Emails by UW pricing starts at $10. For more details about Happy Birthday Emails by UW pricing, check here.

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