HE: Optimize Audience & Spends

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Understand audience and marry them to the catalog

Developed by Helium

About this app

Launched

2025-12-19

Screenshots

1 / 4

Better decisions, Better spend, Better ROAS.

An intelligence layer that tells Meta and Google what to show, what to fund in ads, & who to chase.

Product tags

Key Features

Custom Audiences: User can create precise audiences with custom signals on Meta.
Catalog Curation: Find what's working and run ads on them with custom labels.
Ad Attribution: User behaviour analysis based weighted attribution engine.

Insights & Metrics

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Date Range

Analytics

In our report, LetsMetrix will cover the following analytics on usage of the HE: Optimize Audience & Spends Shopify app.

Category Positions

Ranking of HE: Optimize Audience & Spends in best match categories of the Shopify App Store

Name	Position	Page

Ads

338 / 355

Insight

AI-driven summary of HE: Optimize Audience & Spends category positioning

Market fluctuations observed across 1 mid-tier categories, with Ads slipping by 14 to reach #338.

Featured category

Ads

1 category analyzed

Position

#338

Category Positional Changes

Weekly rank trend in best-match categories — markers highlight app updates.

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