App Overview
InnexDATA is an app designed to simplify the integration of your Shopify store with Google Tag Manager (GTM). It allows you to easily set up tracking without needing technical skills by providing pre-configured tags. The app supports both client-side and server-side tracking, ensuring accurate data collection for monitoring user behavior, conversions, and campaign performance. With InnexDATA, you can optimize your store's performance efficiently and effectively.
Screenshots

Full DataLayer tracking. 5-step setup, no code required.
InnexDATA is built for agencies and tracking specialists who manage stores for clients. Connect a complete eCommerce DataLayer to GTM in 5 steps, client-side or server-side, without touching theme code. Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin. Checkout tracking for non-Plus stores via custom pixel. Shopify Plus native checkout supported. Consent Mode V2 ready, compatible with all major CMPs. Cut client setup time from hours to minutes.
Key Features
- Complete eCommerce DataLayer with all standard and custom events tracked
- Client-side and server-side tracking, compatible with any server container
- Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin
- Checkout tracking via custom pixel for non-Plus, native support for Plus
- 5-step guided setup, no theme code editing required
Best alternatives to InnexDATA ‑ GTM for Agencies
Analyzify (GA4 & Ads Tracking)
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TagFly Google Ads, GA4 & GTM
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Origin: UTM & Ad Attribution
UTM, Meta Ads & Google Ads attribution that beats ad blockers
InnexDATA ‑ GTM for Agencies FAQs
Yes! Try InnexDATA ‑ GTM for Agencies free plan. For more details about InnexDATA ‑ GTM for Agencies pricing, check here.
