Littledata ‑ The Data Layer
Stop wasting ad spend. Track every conversion in Google + Meta
Developed by Littledata
App Overview
Littledata is a Shopify app that employs server-side tracking to integrate first-party customer data seamlessly with platforms like Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo. By accurately linking revenue to marketing channels, it enhances attribution for more effective campaigns. It boosts Klaviyo's abandoned cart conversions by identifying opted-in customers and improves Google Ads performance through Enhanced Conversions. Additionally, it elevates Meta conversion efficiency and enriches Google Analytics (GA4) with detailed checkout tracking. Designed for data experts, Littledata simplifies accurate data collection to drive better marketing outcomes.
Pros
- Accurate & real-time data: Provides reliable insights for informed decision-making.
- Enhanced marketing attribution: Connects first-party customer data to multiple marketing platforms, enabling accurate campaign measurement.
- Improved revenue optimization: Identifies opted-in customers for targeted Klaviyo campaigns, maximizing revenue potential.
- Exceptional customer support: Offers swift and knowledgeable assistance, ensuring seamless setup and ongoing support.
Cons
- Inaccurate tracking: Events are missed, double-counted, or misattributed, leading to unreliable data.
- Poor customer support: Slow response times, unhelpful advice, and inability to resolve technical issues.
- Compatibility issues: Errors in the app's panel and compatibility issues with other platforms.
- Limited free trial: Monthly data checks limit the effectiveness of the free trial period.
Screenshots
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.
Key Features
- Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
- Enhanced Conversions for customer matching and lower CAC in Google Ads
- Improved Event Match Quality Score in Meta Conversions API
- Power up Google Analytics (GA4), tracking checkout steps and recurring orders
- Built for data experts - making it ridiculously easy to get accurate data
Littledata ‑ The Data Layer FAQs
Yes! Try Littledata ‑ The Data Layer free plan. For more details about Littledata ‑ The Data Layer pricing, check here.
Get in Touch
with us
Whether you need more information on how LetsMetrix can help enhance your Shopify experience, or require technical support, don't hesitate to contact us. We're available 24/7 via email, phone, or live chat to ensure you have all the assistance you need.