Marsello: Loyalty, Email, SMS

4.3• 153 reviews

Build customer loyalty with a points-based loyalty program.

Developed by Marsello

Information Pricing Reviews153

About this app

Launched

2017-05-29

App Overview

Marsello is a comprehensive loyalty and marketing platform tailored for Shopify stores, empowering brands to develop customizable rewards programs and deliver targeted email/SMS campaigns. It seamlessly integrates with existing POS systems and apps like Klaviyo, featuring referral incentives, VIP tiers, and an interactive customer portal. Marsello also offers omnichannel analytics to support data-driven decision-making.

Pros

Comprehensive loyalty program: Acquires and retains customers through points, rewards, discounts, and tiers.
Powerful marketing automation: Enhances customer engagement through personalized email and SMS campaigns.
Data-driven insights: Analyzes customer behavior for targeted marketing and improved decision-making.
Enhanced customer experience: Provides a seamless omnichannel experience with integrated loyalty and marketing tools.

Cons

Price increase: Abrupt and excessive price increases for existing customers.
Inaccessible features: Customers locked out of accounts and features without prior notice.
Lack of transparency: Changes to plans and pricing hidden from customers.
Poor customer service: Unresponsive and dismissive support team.

Screenshots

1 / 7

Everything you need to build customer loyalty. Loyalty program, email and SMS campaigns, analytics.

Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.

Key Features

Loyalty Program: Increase repeat business with points, rewards, and VIP tiers
Customer Portal: Make it easy for brands to sign up and engage with your program
Marketing: Put your loyalty data to work with integrated email and SMS campaigns
Reporting: Get real-time data about your loyalty and marketing performance.
Works with eCommerce & POS: A consistent loyalty experience across your channels

Insights & Metrics

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Date Range

Analytics

In our report, LetsMetrix will cover the following analytics on usage of the Marsello: Loyalty, Email, SMS Shopify app.

Category Positions

Ranking of Marsello: Loyalty, Email, SMS in best match categories of the Shopify App Store

Name	Position	Page

Customer loyalty	42 / 488 1	2
Loyalty and rewards	120 / 354 10	5
Email marketing	101 / 366 13	5 1

Insight

AI-driven summary of Marsello: Loyalty, Email, SMS category positioning

Market fluctuations observed across 3 mid-tier categories, with Email marketing slipping by 13 to reach #101.

Featured category

Email marketing

3 categories analyzed

Position

#101

Category Positional Changes

Weekly rank trend in best-match categories — markers highlight app updates.

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Category Popular Positional Changes

Weekly rank trend in popular categories — markers highlight app updates.

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