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Microsoft Channel

4.1320 reviews

Grow sales with Product Ads on the Microsoft Search Network.

Developed by Microsoft

About this app

Launched

2019-09-30

Categories

Developer

Microsoft

Privacy policy

View policy

App Overview

The Microsoft Channel app enables Shopify merchants to expand their reach by connecting with a vast audience through the Microsoft Search Network and Microsoft Audience Network. By offering both free and paid product listings, the app allows businesses to showcase products on platforms like Microsoft Bing Shopping and Start tabs. With real-time reporting tools, merchants can track performance and optimize their campaigns effectively. This integration helps Shopify stores grow by tapping into high-value consumer segments likely to make online purchases.

Pros

  • Seamless integration with Shopify: Allows merchants to easily connect their stores and showcase products across Microsoft platforms.
  • Enhanced visibility and reach: Enables businesses to tap into a vast audience on the Microsoft Search Network and Microsoft Audience Network.
  • Customized targeting options: Empowers merchants to target specific audiences based on their search queries, browsing habits, and demographics.
  • Free and paid listing options: Offers a flexible approach for businesses of all sizes, allowing them to choose the best strategy for their marketing goals.

Cons

  • Account termination: Accounts can be banned and flagged for high risk without explanation.
  • Poor customer service: Automated bot responses, lack of human support, and unhelpful emails.
  • Unauthorized billing: Double billing, unauthorized charges, and lack of refund policy.
  • Ineffective advertising: Copied Google Ads campaigns without authorization, budget mismanagement, and ineffective results.

Screenshots

1 / 3
Products page

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

Key Features

  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting
Related Category
New feature
Date Range

Analytics

In our report, Letsmetrix'll cover the following analytics on usage of the Microsoft Channel Shopify app.

Category Positions
Ranking of Microsoft Channel in best match categories of the Shopify App Store
NamePositionPage
Popular Category Positions
Ranking of Microsoft Channel in the most popular categories of the Shopify App Store.
NamePositionPage
Ads
19 / 296
1
1
Marketing and conversion
25 / 42
1
2
Advertising
6 / 28
1
Category Positional Changes

No data

There is no data to display for this chart.

Category Popular Positional Changes

No data

There is no data to display for this chart.

Microsoft Channel FAQs

Yes! Try Microsoft Channel free plan. For more details about Microsoft Channel pricing, check here.

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Whether you need more information on how LetsMetrix can help enhance your Shopify experience, or require technical support, don't hesitate to contact us. We're available 24/7 via email, phone, or live chat to ensure you have all the assistance you need.