App Overview
Novel: Wallet Pass for Brands is a Shopify app designed to help businesses connect with their customers via Apple and Google Wallets without requiring them to download an additional app. By leveraging push notifications, location-based targeting, and in-store POS integrations, Novel enables seamless omnichannel engagement. The platform also supports conversational referrals through SMS or QR codes and integrates effortlessly with existing loyalty programs, helping businesses drive conversions and strengthen customer relationships efficiently.
Screenshots

Accelerate repeat purchases & referral revenue
Send Push Notifications with a Wallet Pass, no App required! Reach your customers online + in-store and drive conversions. Get setup in minutes with a branded wallet pass that fits into your customers Apple and Google wallet.
Key Features
- Push Notifications: skip crowded inboxes and SMS with pushes, no app needed
- POS Integrations: an omnichannel solution with scan-in-store redemptions
- Conversational Referrals: simple word-of-mouth referrals via SMS or QR code
- Location Based Pushes: send pushes to customers as they pass by any location
- Retention Integrations: easily integrate with just about any loyalty app
Novel: Wallet Pass for Brands FAQs
Yes! Try Novel: Wallet Pass for Brands free plan. For more details about Novel: Wallet Pass for Brands pricing, check here.

Get in Touch
with us
Whether you need more information on how LetsMetrix can help enhance your Shopify experience, or require technical support, don't hesitate to contact us. We're available 24/7 via email, phone, or live chat to ensure you have all the assistance you need.
