Relevant Bits: Custom Sections
Personalize store experiences with context for every shopper
Developed by Relevant Bits
App Overview
Context Personalization + A/B is a Shopify app designed to help merchants easily personalize their stores using native theme sections without extra templates or code. It allows for real-time content updates based on customer segments, ensuring each visitor sees relevant information. The app supports features like section visibility toggles, A/B testing, and performance tracking with data insights. Additionally, it uses various rules such as UTM parameters, location, referrer, date range, and weather to dynamically adjust the shopping experience, making it a comprehensive tool for enhancing customer engagement and conversion rates.
Screenshots

Dynamic merchandising & theme sections with full context personalization journeys, A/B testing & CRO
Context is now called Relevant Bits! Relevant Bits helps you sell more by personalizing on-site content for every visitor, no code required. Customize theme section by location, UTM, traffic source, login status, and more. Create sections & variations in the theme editor, then publish in one click. Match landing pages to ads, localize promotions, tailor messaging for new vs returning shoppers, and do full CRO with built-in A/B testing & clear analytics that show what actually drives conversions.
Key Features
- Personalize any theme section by segment, location, UTM, referrer, and device
- Visual editor to build, preview, & publish content variations without developers
- Match landing pages to ad campaigns for higher relevance and conversion rates
- Automatically show different offers to new shoppers versus returning customers
- Built-in A/B testing and analytics to optimize content and scale what wins
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Relevant Bits: Custom Sections FAQs
No. Relevant Bits: Custom Sections pricing starts at $99. For more details about Relevant Bits: Custom Sections pricing, check here.
