App Overview
Context Personalization + A/B is a Shopify app designed to help merchants easily personalize their stores using native theme sections without extra templates or code. It allows for real-time content updates based on customer segments, ensuring each visitor sees relevant information. The app supports features like section visibility toggles, A/B testing, and performance tracking with data insights. Additionally, it uses various rules such as UTM parameters, location, referrer, date range, and weather to dynamically adjust the shopping experience, making it a comprehensive tool for enhancing customer engagement and conversion rates.
Screenshots

Boost sales with no-code personalization that shows each shopper the most relevant content.
Context helps your store sell more by tailoring on-site content to each visitor—no code needed. Personalize any theme section by segment, location, UTM, referrer, logged-in status and more. Create variations visually, preview instantly, and publish with one click. Match landing pages to ads, localize promos, and greet returners differently from new visitors. Includes A/B testing to refine what works, plus analytics to track impact.
Key Features
- Personalize any section by segment, location, UTM, referrer and more.
- Visual editor: build and preview variations fast—no developer needed.
- Match landing pages to ad campaigns to lift conversion.
- Target new vs. returning shoppers with tailored offers.
- A/B testing and analytics to optimize winning content.
Context – Personalize sections FAQs
No. Context – Personalize sections pricing starts at $99. For more details about Context – Personalize sections pricing, check here.

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Whether you need more information on how LetsMetrix can help enhance your Shopify experience, or require technical support, don't hesitate to contact us. We're available 24/7 via email, phone, or live chat to ensure you have all the assistance you need.
