App Overview
Tolstoy is a Shopify app designed to seamlessly integrate shoppable videos into online stores. It enhances product discovery by showcasing these videos on PDPs, brand pages, and the Shop app home feed. The app supports video imports from platforms like Instagram, TikTok, and Google Drive, and offers AI-powered personalized feeds to boost engagement and drive conversions effectively.
Pros
- Enhanced customer engagement: Allows shoppers to discover products through interactive videos, UGC, and personalized feeds.
- Boosted conversions: Facilitates shoppable videos with clickable links to purchase products, increasing sales opportunities.
- Improved customer understanding: Provides detailed analytics and journey tracking to gain valuable insights into customer behavior and preferences.
- Simplified implementation: Easy and scalable integration with websites, without compromising site speed, enabling seamless addition of shoppable videos.
Cons
- Hidden charges: Unanticipated fees for video views.
- Inadequate customer service: Unresponsive and unhelpful support.
- Limited features: Features requiring payment, limiting accessibility.
- No transparency: Lack of clear pricing disclosure, leading to unexpected costs.
Screenshots

Create shoppable videos, AI UGC, product ads, and storefront experiences from one commerce studio.
Tolstoy helps Shopify brands create shoppable videos, AI UGC, product ads, virtual try-on, and storefront experiences from one commerce studio. Generate product videos, packshots, lifestyle images, and ad-ready assets for every channel. Publish across storefront, email, organic, paid social, and Shop channels. Add AI widgets and shopping assistants, manage campaigns, automate workflows, and track performance in one workspace.
Key Features
- Turn PDPs into shoppable video experiences that drive discovery and sales
- Create AI UGC, product videos, packshots, lifestyle images, and ads
- Build paid social creatives, manage campaigns, and track performance
- Add AI widgets, shopping assistants, and virtual try-on experiences
- Publish content across storefront, email, organic, paid social, and Shop
Best alternatives to Tolstoy: Video, UGC, & Ads
Easily create AI video ads & reels starting from your products
Video Slider: Shoppable Videos
TikTok Videos, Instagram Reels, UGC Videos as Shoppable Videos
Videowise: Shoppable Video UGC
Shoppable Video, UGC, Reels, Product Video, Stories, TikTok
Spark — UGC Video Carousel
Add UGC & reels video gallery with video slider & video player
Tolstoy: Video, UGC, & Ads FAQs
Yes! Try Tolstoy: Video, UGC, & Ads free plan. For more details about Tolstoy: Video, UGC, & Ads pricing, check here.
