Optimizely Data Platform

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Power your marketing and experimentation with customer data

Developed by Optimizely

About this app

Launched

2023-06-23

Screenshots

1 / 4

Optimizely Data Platform Customer Lifecycle Screen

Run Optimizely experiments targeting powerful segments built with your live ecommerce data.

With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey!

Key Features

Easily integrate your store with ODP with a few clicks
Immediately start building powerful customer segments for activation
Take advantage of auto-generated customer insights and observations data science

Insights & Metrics

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Pin up to 3 metrics for quick access.

Date Range

Analytics

In our report, LetsMetrix will cover the following analytics on usage of the Optimizely Data Platform Shopify app.

Category Positions

Ranking of Optimizely Data Platform in best match categories of the Shopify App Store

Name	Position	Page

Analytics	434 / 1321 100	19 5
Marketing - Other	94 / 301 30	4 1

Insight

AI-driven summary of Optimizely Data Platform category positioning

Market fluctuations observed across 2 mid-tier categories, with Analytics slipping by 100 to reach #434.

Featured category

Analytics

2 categories analyzed

Position

#434

100

Category Positional Changes

Weekly rank trend in best-match categories — markers highlight app updates.

Hide Data

No data

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