Customer Lifetime Value (CLV) CalculatorFree Online Tool
Quickly estimate your customers' true lifetime value to optimize your ad spend and profit margins.
Calculate Your CLV Now
Enter your metrics below to get instant results
How to Use the Customer Lifetime Value Calculator
- 1
Select your preferred currency and time period (monthly, quarterly, or yearly)
- 2
Enter the total number of customers in your selected time period
- 3
Input your total revenue generated during that period
- 4
Add your gross margin percentage (the profit you keep after direct costs)
- 5
Enter your average customer churn rate
- 6
Click 'Calculate CLV' to see your customer lifetime value instantly
Understanding Your CLV Metrics
Customer Lifetime Value (CLV)
Indicates how much revenue you earn per customer before they churn. This is your most important metric for understanding long-term business sustainability and growth potential.
Gross Margin
The percentage of profit remaining after subtracting direct costs from revenue. Higher gross margins mean more profitability per customer.
Churn Rate
The percentage of customers who stop purchasing during a given period. Lower churn rates lead to higher CLV and better business health.
Example Calculation
If your average customer generates $500 revenue per quarter with a 60% margin and 10% churn rate:
This means each customer is worth $3,000 over their lifetime with your business.
Why Use This CLV Calculator
Built for modern businesses that value data-driven decisions
Customer Profitability
Understand your customer profitability at a glance with accurate calculations
Free & Easy
Free, easy-to-use tool with no registration required
Optimize Spend
Optimize ad spend and retention campaigns based on real data
All Industries
Works for all industries — from eCommerce to SaaS to retail
Frequently Asked Questions (FAQs)
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Ready to Calculate Your CLV?
Start making data-driven decisions today with our free Customer Lifetime Value Calculator