ATB: Attribution Reports
Improve ROAS by analyzing best and worst performing campaigns
Developed by Attribution Inc.
App Overview
ATB: Attribution Reports Overview ATB: Attribution Reports is a powerful tool designed to help businesses evaluate the effectiveness of their marketing campaigns and channels. The app offers easy-to-use dashboards that display key performance indicators such as Lifetime Value (LTV) and Return on Ad Spend (ROAS). It employs multi-touch attribution models to track customer journeys, including those from anonymous visitors, providing comprehensive insights into marketing impact. Integrating seamlessly with major e-commerce platforms like Meta, Google, and TikTok without the need for coding, ATB simplifies data collection. Additionally, it supports analysis of recurring payments and calculates break-even periods, enabling businesses to refine their strategies and enhance overall marketing efficiency.
Screenshots

Deduplicated ROAS, real CAC, and first-time purchaser analysis that matches your store revenue.
Attribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI. Conversion API sends real data back to ad platforms, included free.
Key Features
- Deduplicated ROAS that matches your actual Shopify revenue
- First-time purchaser report: new customers vs repeat by channel
- Cohort payback analysis showing when each channel breaks even
- AI analytics: ask your data questions via Claude or ChatGPT
- Conversion API feeds real data back to Google and Meta - free
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ATB: Attribution Reports FAQs
No. ATB: Attribution Reports pricing starts at $19. For more details about ATB: Attribution Reports pricing, check here.
