Omnisend Email Marketing & SMS

4.8• 2954 reviews

Drive sales with email marketing, newsletters, SMS, and popups

Developed by Omnisend

Information Pricing Reviews2,9k

About this app

Launched

2014-03-10

App Overview

Omnisend is a comprehensive email marketing and SMS automation solution tailored for Shopify merchants to enhance customer engagement and drive sales. It offers tools to expand your email list through popups and forms, craft emails with ready-made templates, automate workflows like abandoned cart recovery, and leverage AI for optimized content creation, all supported by 24/7 assistance.

Pros

Easy to use: Features an intuitive drag-and-drop editor, pre-made templates, and integrated automation workflows.
Effective marketing campaigns: Delivers personalized emails, automates abandoned cart recovery, and supports cross-channel marketing (email and SMS).
Comprehensive reporting and analytics: Offers in-depth data and metrics to track campaign performance and identify areas for improvement.
Exceptional customer support: Provides timely and helpful assistance via 24/7 email and live chat, even for free users.

Cons

Inconsistent customer service: Unprofessional, slow to respond, and incompetent.
Technical issues: Frequent bugs, glitches, and errors in the platform.
Expensive: High cost of service, especially for basic features.
User interface: Unintuitive and difficult to navigate, leading to confusion and frustration.

Screenshots

1 / 6

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 200+ tested integrations.

Key Features

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Use built-in AI to generate email copy, subject lines, and preheaders in seconds

Insights & Metrics

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Date Range

Analytics

In our report, LetsMetrix will cover the following analytics on usage of the Omnisend Email Marketing & SMS Shopify app.

Category Positions

Ranking of Omnisend Email Marketing & SMS in best match categories of the Shopify App Store

Name	Position	Page

Marketing and conversion	16 / 39 1	1
Notifications	16 / 494 3	1
Marketing	15 / 32 3	1
Pop-ups	7 / 426 1	1
Email marketing	4 / 366	1

Insight

AI-driven summary of Omnisend Email Marketing & SMS category positioning

The app demonstrates strong market dominance, successfully defending its elite Top 5 position at #4 in the Email marketing sector.

Featured category

Email marketing

5 categories analyzed

Position

Defending

Category Positional Changes

Weekly rank trend in best-match categories — markers highlight app updates.

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No data

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Category Popular Positional Changes

Weekly rank trend in popular categories — markers highlight app updates.

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