Best A/B testing and experiments apps - 2026

34 A/B testing and experiments apps tracked, ranked by a weekly index of review velocity, satisfaction, and momentum. Every position derives from publicly available Shopify App Store signals, refreshed every Monday.

Apps in this collection
34
Average rating (Aug 2026)
4.6
Built for Shopify
2
6% of apps
Top category
Pricing optimization
12 apps

Key Facts about A/B testing and experiments Apps

What the data says about Shopify merchants here.

74% offer a free plan (25 of 34); 5 are fully free.
Paid plans run from about $9.99 to $999 per month.
2,313 reviews have been left across these apps.
19 of 34 apps rate 4.8 or higher.
The most-reviewed app in A/B testing and experiments is Justuno ‑ Email & SMS Popups, with 587 reviews.
Apps in this collection were first published between 2013 and 2025.

Standout A/B testing and experiments Apps

Four apps, each measured on a different dimension.

Showing 1-24 of 34

Collect more email and SMS with smarter and better popups

Pros
Cons
$59-$299/mo

Build high-converting popups with an AI-native popup builder.

Pros
Cons
$0-$249/mo

Bundle, Cross Sell & Upsell Offers at Checkout to Boost Sales

Pros
Cons
$0-$50/mo
Intelligems: A/B Testing icon

Intelligems: A/B Testing

4.8162 reviews

AB Test prices, content, offers, & more to boost profitability

Pros
$69-$349/mo
Elevate A/B Testing Price Test icon

Elevate A/B Testing Price Test

High Performer
4.9127 reviews

Boost sales with AB testing: prices, shipping, content & more

Pros
$49-$499/mo

A/B testing & CRO: simply AB test & personalize with no code

Pros
$0-$80/mo
Shoplift ‑ CRO & A/B Testing icon

Shoplift ‑ CRO & A/B Testing

High Performer
4.9117 reviews

CRO & AB testing for themes, templates, prices, content, pages

Pros
$99-$999/mo

Boost AOV with upsells in cart, checkout & post purchase pages

Pros
$0-$99/mo
Personizely: A/B Testing & CRO icon

Personizely: A/B Testing & CRO

High Performer
586 reviews

Boost profit: price testing, AB testing, shipping & theme test

Pros
Cons
$39-$149/mo
ABConvert: A/B Testing icon

ABConvert: A/B Testing

Built for Shopify
4.772 reviews

Boost profit with price test, shipping, template AB test & CRO

Pros
$99-$599/mo

Convert more visitors with A/B testing & smart recommendations

Pros
$0-$99/mo
Curvature AI Price Testing icon

Curvature AI Price Testing

Built for Shopify
57 reviews

Increase profit by testing prices without complex A/B tests

$0-$350/mo
Intellimize icon

Intellimize

53 reviews

Easy personalization and A/B testing with AI to convert more

Free
Connectif icon

Connectif

4.23 reviews

Personalize your Customer Journey in Real Time Using AI.

$0-$887/mo

Optimize your store for maximum conversion with AB Testing

$0-$27.99/mo
Pricing A/B Testing icon

Pricing A/B Testing

52 reviews1 rank

Easily Run Pricing Experiments to Find the Best Price

$0-$19.99/mo

Merchants browsing A/B testing and experiments also explore these collections

FAQs about A/B testing and experiments Apps

Answers verified against August 2026 A/B testing and experiments data.

Q1What are the best A/B testing and experiments apps in 2026?

Justuno ‑ Email & SMS Popups leads by review volume; Personizely: A/B Testing & CRO is the highest-rated; Intelligems: A/B Testing has the steepest momentum (+13/30d).

Q2Which of these apps are free?

25 of 34 offer a free plan, 5 fully free. Paid tiers run about $9.99 to $999/mo.

Q3How is review velocity (the "biggest mover") calculated?

Net new reviews over the last 30 days, synced weekly. Intelligems: A/B Testing leads at +13.

Q4How much do A/B testing and experiments apps cost?

Freemium-heavy: 25/34 have a $0 tier. Paid $9.99 to $999/mo.