Best Shopify Wishlist Apps 2025: Boost Sales & Reduce Abandoned Carts

A wishlist app is a vital tool for any Shopify store aiming to enhance customer engagement and boost sales. By allowing shoppers to save desired products, you reduce cart abandonment and gain valuable insights into consumer behavior. These apps create a direct line to your customers' interests, enabling targeted marketing campaigns, restock notifications, and price drop alerts that drive conversions. Choosing the right app is crucial, as it directly impacts user experience and your store's bottom line.

This guide is built on expert analysis of the top-rated Shopify wishlist apps, leveraging real user ratings and feature sets to provide a trustworthy and authoritative overview. The information is sourced directly from the Shopify App Store to ensure accuracy and relevance for merchants in 2025.

What you’ll find in this guide:

• Comparison matrixof top 8 apps by key functionality
• Detailed feature breakdowns including pricing tiers and integration capabilities
  
• Selection framework for your business scalability needs
  
• Implementation FAQs addressing guest access and marketing automation
  

Top 8 Shopify Wishlist Apps (Optimized Summary)

Here is a quick overview of the best Shopify wishlist apps, comparing them on their key strengths, pricing, and user ratings to help you find the perfect match.

Swym Wishlist Plus

​Swym Wishlist Plus is a powerful tool for merchants focused on improving customer experience and reducing cart abandonment. It is renowned for its detailed reporting on shopper behavior and its effective automated email alerts.The app allows you to:

• Let shoppers save favorite products into organized wishlists.
• Send automated email alerts for price drops, restocks, and low stock notifications.
• Allow customers to share wishlists via email, social media, or direct links.
• Analyze detailed reports on shopper activity to improve engagement.

Rating: 4.8/5-star from 1,379 reviews.

Customer Support: The app offers seamless integration and easy setup, with support available for theme customization.

Pricing: A free plan is available. Paid plans start at $19.99/month, with a 17% discount for annual billing.

Swish (formerly Wishlist King)

​Swish is designed for ambitious brands that require a highly customizable wishlist solution with deep analytics. It focuses on driving conversions by engaging customers at the right moment.Swish provides:

• A fully customizable wishlist that integrates seamlessly with any Shopify theme.
• Advanced analytics to gain insights into shopper behavior.
• Key integrations with Klaviyo, Google Analytics 4 (GA4), and Meta for marketing.
• Personalized wishlist notifications to elevate the shopping experience.

Rating: 4.9/5-star from 263 reviews.

Customer Support: Swish offers free setup and customization services across all plans to ensure a perfect brand fit.

Pricing: Plans start from $19/month, with a 17% discount on annual subscriptions. A 30-day free trial is available.

Froonze VIP Loyalty & Wishlist

​Froonze combines a loyalty program and wishlist feature into a single, intuitive dashboard. This app is ideal for merchants wanting to build a loyal customer base with tiered rewards and integrated wishlist functionality.Major capabilities are:

• A flexible system to enable loyalty, wishlists, or both.
• Native Shopify store credit for creating loyalty programs and tiered VIP memberships.
• Email alerts for low stock, restocks, and price drops on wishlisted items.
• Multi-language widgets and customizable email templates.

Rating: 5.0/5-star from 207 reviews.

Customer Support: Free setup and customizations are included with all plans to help merchants get started quickly.

Pricing: The app is free to install for shops with less than 100 orders/month. Additional charges may apply based on higher monthly orders and premium features.

SWishlist: Simple Wishlist

​SWishlist is the perfect solution for stores seeking a straightforward and completely free wishlist feature. It provides the core functionality needed to boost engagement without any complexity or cost.With SWishlist, you can:

• Allow customers to create and save lists of their favorite products.
• Enable sharing of wishlists with friends and family.
• Customize the wishlist feature to match your store’s branding.
• Reduce cart abandonment and drive sales through better customer engagement.

Rating: 4.9/5-star from 100 reviews.

Customer Support: As a simple app, setup is designed to be intuitive and requires minimal support.

Pricing: Free for 1000 Wishlist additions per month. Paid plans start at $5/ month.

Wishlist Hero

​Wishlist Hero is a versatile app that offers advanced features like guest wishlists and API access for developers. It excels at tracking product and customer activity to provide actionable insights.The app offers:

• Wishlist creation from product pages, collections, or quick views.
• Support for guest users to create wishlists without an account.
• Email reminders for low stock and price drops on saved items.
• Integrations with Klaviyo, GA4, and various pixels for robust tracking.

Rating: 4.7/5-star from 354 reviews.

Customer Support: The app features one-click setup and automated theme installations, with REST and JavaScript API access for advanced developer customization.

Pricing: A free plan is available. Paid plans with more features start at $4/month.

XB Wishlist

​XB Wishlist provides a simple and effective way to add a wishlist to your Shopify store. It is designed for easy setup and use, making it a great choice for merchants who want a core wishlist feature without extra bells and whistles.Key features include:

• Allowing shoppers to save and organize favorite products.
• Customizable wishlist buttons to match your brand's aesthetic.
• Built-in analytics to track activity and understand customer preferences.
• A simple integration process to get started quickly.

Rating: 4.9/5-star from 14 reviews.

Customer Support: The app is designed for easy setup, minimizing the need for extensive support.

Pricing: Completely Free.

Growave: Loyalty & Wishlist

​Growave is an all-in-one loyalty platform tailored for Shopify Plus brands. It combines wishlists, reviews, and referral marketing, making it ideal for large-scale businesses seeking a comprehensive customer retention solution.The platform delivers:

• An all-in-one solution for loyalty, reviews, referrals, and wishlists.
• High flexibility in branding and customization to match your store.
• Seamless integration with key tools like Klaviyo and Gorgias.
• Connection across multiple customer touchpoints, including website, POS, and mobile.

Rating: 4.8/5-star from 1,182 reviews.

Customer Support: Growave provides 24/7 support and dedicated account management, ensuring businesses receive expert assistance.

Pricing: A free plan is available for 100 orders/month. Paid tiers start at $49/month.

SE Wishlist Engine

​SE Wishlist Engine helps merchants convert wishlists into sales by using automated email reminders and valuable analytics. It is a strong choice for stores focused on recovering potential lost sales and understanding product popularity.With this app, you can:

• Empower customers to save products with price drop alerts.
• Send auto-email reminders to drive conversions.
• Track popular items with analytics to inform business strategy.
• Support guest wishlist access for a frictionless user experience.

Rating: 4.9/5-star from 248 reviews.

Customer Support: The app is designed to be user-friendly for both merchants and customers, with seamless integration.

Pricing: A free plan is available. Paid plans start at $7.99/month, with a 17% discount on annual billing.

How to Pick the Right Wishlists Shopify Apps for Your Store?

Selecting the ideal wishlist app requires evaluating your specific business needs. Consider the following factors to make an informed decision:

• Core Features: Determine if you need a basic "save for later" function or advanced features. Look for capabilities like email notifications for restocks and price drops, the ability to share wishlists, and support for guest users (shoppers without accounts). Apps like Wishlist Hero and Swym Wishlist Plus excel in these areas.
• Pricing and Scalability: Your budget is a key consideration. Many apps, including SWishlist and XB Wishlist, offer completely free plans with essential features. For growing stores, evaluate the pricing tiers. Some apps charge based on features, while others base pricing on monthly orders. Ensure the app can scale with your business.
• Customization and Branding: The wishlist button and interface should feel like a native part of your store. Check if the app offers easy customization of colors, icons, and text to match your brand's aesthetic. Apps like Swish offer free setup and customization services to ensure a seamless look.
• Analytics and Integrations: To maximize value, choose an app that provides insights into customer behavior. Analytics on popular wishlisted items can inform your inventory and marketing decisions. Furthermore, crucial integrations with tools like Klaviyo, Google Analytics (GA4), and Meta Pixel, offered by apps like Swish and Wishlist Hero, are essential for targeted marketing campaigns.
• User Experience (UX): A clunky wishlist is worse than no wishlist at all. The app should be intuitive for customers to use on both desktop and mobile devices. A simple, one-click process to add items is fundamental for a positive UX.

FAQs about Wishlists Apps on Shopify

Why is a wishlist app important for a Shopify store?

A wishlist app is crucial because it significantly reduces cart abandonment by giving shoppers a way to save items for later instead of leaving the site. It also provides valuable data on product popularity, helping with inventory management and marketing strategies. Features like restock and price drop notifications create powerful re-engagement opportunities to drive sales.

Are there completely free wishlist apps available?

Yes, there are several high-quality free options. Apps like SWishlist: Simple Wishlist and XB Wishlist offer core wishlist functionality at no cost. Many other top-tier apps, such as Swym Wishlist Plus and Growave, provide a free plan with basic features, making it easy for new stores to get started without an initial investment.

Can customers create wishlists without creating an account?

Yes, many modern wishlist apps support guest wishlists. Apps such as Wishlist Hero and SE Wishlist Engine allow shoppers to save items without logging in. This feature reduces friction and improves the user experience, capturing interest from customers who are not yet ready to create an account.

How do wishlist apps help with marketing?

Wishlist apps are powerful marketing tools. They enable you to send targeted email campaigns for wishlisted items, such as back-in-stock alerts, low-stock warnings, and price drop notifications. The data collected also reveals your most desired products, allowing you to create more effective promotions and social media campaigns. Integrations with platforms like Klaviyo and Meta amplify these marketing efforts.

Conclusion

Integrating a wishlist app is a strategic move to enhance customer experience, gather valuable data, and ultimately increase conversions on your Shopify store. From straightforward, free solutions like SWishlist to comprehensive platforms like Growave and Swym Wishlist Plus, there is an option for every type of business.

By carefully evaluating features, pricing, customization, and integrations, you can select an app that not only meets your current needs but also scales with your growth. The right wishlist app will turn casual browsers into loyal customers and provide the insights you need to make smarter business decisions in 2025 and beyond.