In today's visually-driven market, static images are no longer enough to capture customer attention. Video content has become an indispensable tool for e-commerce, transforming how brands engage with shoppers and drive sales. From short-form shoppable reels to in-depth product demonstrations, videos provide a dynamic and immersive experience that builds trust and boosts conversion rates. Shopify video and livestream apps empower merchants to seamlessly integrate this powerful medium into their stores, turning passive browsing into an interactive shopping journey.

This guide offers a comprehensive, data-driven analysis of the top video apps available for Shopify. The selection is based on verified user ratings, feature sets, and overall value to help you make an informed decision for your business.

• Detailed reviews of top 8 Shopify video app, highlighting their key features, pricing, and user ratings.
• Expert advice on how to select the perfect video app that aligns with your store's needs.
• Top FAQs about video integration on Shopify.

Top 8 Shopify Video and Livestream Apps

Before diving into the detailed reviews, here is a summary of the leading video apps to help you compare them at a glance.

Note: Letsmetrix collects the data for this blog in January 2026

1. Whatmore Shoppable Videos&Reel

​Whatmore has become a top choice for merchants looking to convert video content into sales. It effectively transforms social media content into shoppable experiences directly on a Shopify store.

The app is known for its seamless integration and performance-oriented features.

• Shoppable video carousels, galleries, and sliders to display content dynamically.
• Video displays on homepages, collections, and product detail pages.
• Integrations with TikTok, Instagram, and YouTube for easy content import.
• Fast-loading videos optimized to protect user experience and boost ROAS.

2. ReelUp ‑ Shoppable Videos

​ReelUp offers a powerful solution for merchants who want to leverage user-generated content (UGC). It specializes in turning TikTok and Instagram clips into shoppable widgets without hurting page speed.

Its strength lies in its highly customizable and mobile-first video formats.

• Autoplay carousels and story-style video widgets.
• Shoppable content from imported or user-generated videos.
• Integrations that work with multi-currency and geolocation features.
• SEO-friendly video showcases that enhance discoverability.

3. Reelfy‑ Shoppable Videos Reels

​Reelfy is a user-friendly and affordable option for stores in fashion, beauty, and home decor. It excels at creating interactive shopping experiences from video content with a focus on simplicity.

The app requires no coding and ensures videos are mobile-friendly and load quickly.

• Interactive and shoppable video feeds.
• One-click imports of UGC from TikTok and Instagram.
• Mobile-optimized video displays that work on any device.
• Engaging product discovery experiences without impacting page load speed.

4. Quinn Shoppable Videos & Reels

​Quinn stands out with its use of AI-powered video compression. It allows merchants to add engaging, Instagram-like shoppable stories and reels to their site while keeping it fast and responsive.

The app is praised for its ability to maintain video quality while drastically reducing file sizes.

• Shoppable reels and stories embedded anywhere on your site.
• Customized video players that match your brand's aesthetic.
• Videos compressed up to 20x without quality loss for fast site performance.
• Performance tracking with detailed analytics on video engagement.

5. Spark — UGC Video Carousel

​Spark is designed for performance-focused merchants who want deep insights into their video strategy. It adds shoppable video galleries to product pages and provides advanced analytics to measure impact.

The app is celebrated for its easy setup and powerful analytics features.

• Highly customizable shoppable video galleries with over 25 design options.
• Fresh content feeds with quick imports from Instagram Reels and TikTok.
• Dynamic loading to ensure smooth performance even with many videos.
• Detailed reports on how videos influence sales and engagement.

6. Tolstoy AI Shoppable Video UGC

​Tolstoy is an excellent choice for merchants looking to enhance product discovery across multiple channels. It seamlessly integrates shoppable videos on product pages, brand pages, and even the Shop app home feed.

The app leverages AI to deliver personalized video feeds that boost engagement.

• Shoppable video showcases on PDPs and dedicated brand pages.
• Content imported from Instagram, TikTok, and Google Drive.
• AI-powered personalized video feeds to drive conversions.
• Enhanced product discovery within the Shop app ecosystem.

7. Vizup ‑ Shoppable Video Slider

​Vizup is a standout choice for new stores or those on a tight budget, as it is a completely free app. It enhances product pages by embedding engaging video content to build customer trust and engagement.

It offers robust features like multilingual support and geo-targeting at no cost.

• Shoppable video carousels, grids, and background videos.
• Content via one-click import from Instagram Reels or direct uploads.
• Multilingual video content with geo-targeting for global audiences.
• Engaging showcases for influencer testimonials and product highlights.

8. Videowise Shoppable Videos UGC

​Videowise is a comprehensive video commerce platform that uses advanced AI to optimize the entire video experience. It focuses on fast loading times, interactive elements, and live shopping capabilities.

The app is built for merchants seeking a sophisticated, all-in-one solution for video commerce.

• AI-optimized videos for fast loading and high performance.
• Interactive shoppable elements like quizzes and product showcases within videos.
• Live shopping events to drive real-time sales.
• Seamless integration of content from TikTok and Instagram to boost engagement.

How to Pick the Right Video and Livestream Shopify App for Your Store?

Choosing the best video app requires evaluating your specific business goals and technical needs. Here are key factors to consider:

• Primary Goal: Determine your main objective. Are you trying to increase conversions with shoppable videos (Whatmore, ReelUp), showcase UGC (Tolstoy, Videowise), or simply build a beautiful gallery? Your goal will narrow down the options.
• Video Source: Consider where your content comes from. If you heavily rely on social media, look for apps with one-click import from TikTok and Instagram, a feature offered by most top apps like Reelfy and Spark.
• Impact on Page Speed: A slow website drives customers away. Prioritize apps that emphasize performance, like Quinn with its AI compression or others that mention lazy loading and optimization.
• Budget and Scalability: Start by assessing the free plans. Apps like Vizup are entirely free, while others like Reelfy and Quinn offer affordable entry-level plans. Examine the paid tiers to ensure the app can grow with your business as your needs become more complex.
• Customization and Branding: Your videos and widgets should match your store's look and feel. Look for apps that offer extensive customization options for colors, fonts, and layouts to maintain brand consistency.

FAQs about Video and Livestream Apps on Shopify

Here are answers to some common questions about using video apps on Shopify.

1. Will adding a video app slow down my website?

While videos are larger files, modern video apps are built with performance in mind. Top apps like Quinn, Spark, and Videowise use techniques such as lazy loading (loading videos only when they are visible), AI-powered compression, and content delivery networks (CDNs) to minimize any impact on your store's page load speed.

2. Can I use my existing videos from Instagram and TikTok?

Yes, absolutely. A key feature of most leading video apps, including Whatmore, Reelfy, and Tolstoy, is the ability to import content directly from social media platforms like Instagram and TikTok with just a few clicks. This makes it easy to repurpose your existing user-generated content and marketing videos.

3. What is the difference between a free and a paid plan?

Free plans are an excellent way to test an app's core functionality. They typically offer a limited number of video uploads, basic widget styles, and may include the app's branding (a watermark). Upgrading to a paid plan usually unlocks advanced features like unlimited videos, more customization options, in-depth analytics, AI-powered tools, and priority customer support.

Conclusion

Integrating video is no longer a luxury but a necessity for a thriving Shopify store. Whether your goal is to showcase products with shoppable reels, build trust with authentic UGC, or automate your social media marketing, there is an app tailored to your needs. By leveraging the insights and data in this guide, you can confidently select a video app that will enhance your customer experience, drive engagement, and ultimately grow your sales. Start with a free plan to explore the features firsthand and find the perfect fit for your brand's journey in 2026.