4.9Top-right quadrant
381 apps tracked, compared by rating, reviews and momentum
Drive Sales & Engagement with Shopify Email Marketing Apps Boost customer retention and maximize conversions with powerful Email Marketing apps for Shopify. These tools help merchants create, automate, and personalize email campaigns to nurture leads, recover abandoned carts, and promote new products. Whether you're running a small store or scaling a large brand, email marketing is essential for driving repeat sales and building long-term customer relationships. - Design beautiful, mobile-friendly email campaigns with drag-and-drop editors. - Automate email sequences for welcome series, abandoned carts, and post-purchase follow-ups. - Segment your audience for targeted and personalized marketing. - Track email performance with detailed analytics and A/B testing. - Integrate seamlessly with Shopify and other marketing tools. Turn email into your most profitable sales channel with the best Email Marketing apps for Shopify. Start growing your customer base today!
Total apps
381
-1 this month
Avg. rating (Jul 2026)
4.4
+0.01 vs Jun
Competing for "SMS" Keyword
43 apps
Medium competition
26,600+
Shopify apps tracked
844,700+
Reviews analyzed
166
Categories covered
< 24h
Data freshness
100%
Shopify native data
Best for your use case
Q2 2026 awardsOne app per evaluation lens, awarded from review and momentum data. Click a badge to see it full size.
5.0Top tier on review quality
5.0Fastest growing this quarter
4.9High rating + review floor
Showing 1-24 of 381
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Email marketing, SMS, & WhatsApp that turn messages into sales
Pros
Cons
$0-$20/mo
Send newsletters and grow sign ups with email popup windows
Pros
Cons
Free
Automate everything and get back to business
Pros
Cons
Free
Drive sales with email marketing, newsletters, SMS, and popups
Pros
Cons
$0-$59/mo
Brevo PushOwl: Email,Push,SMS
4.82,003 reviews1 rank
Grow Sales via Email Marketing, PopUp, Push Notifications, SMS
Pros
Cons
$0-$79/mo
Build your email list with popups, banners & free shipping bar
Pros
Cons
$0-$15/mo
Shopify Forms
4.4653 reviews
Capture customer information to grow your marketing list
Pros
Cons
Free
Grow sales via abandoned cart recovery & abandoned checkout
Pros
$0-$29.99/mo
Email marketing & abandoned checkout recovery. Pay-as-you-go!
Pros
$0-$12.99/mo
Build trust with customer photo&video reviews, testimonials
Pros
Cons
$0-$29.99/mo
Back in stock automation, restock alerts to recover lost sales
Free
Klaviyo email templates for email marketing, popups, sign up
Pros
Cons
$0-$49/mo
Drive sales with email marketing, SMS, forms, and automation
Pros
Cons
$0-$350/mo
Wishlist Hero
4.7366 reviews
Grow Sales with a customizable Wishlist & Email reminders
Pros
Cons
$0-$29/mo
Email and SMS marketing made for commerce
Free
Spoks: Email & SMS Marketing
4.927 reviews
All-in-one email and SMS platform with it's own mobile app
$0-$35/mo
Product reviews importer - Boost dropshipping sales w/ reviews
Pros
Cons
$0-$49.95/mo
Dataships Checkout Opt‑in
572 reviews
Grow revenue by optimizing marketing consent collection
$500-$3500/mo
Attentive: AI‑led Email &SMS
4.8106 reviews
SMS & Email helping brands increase ROI
Pros
Cons
Free
Grow sales with email, newsletters, popups & automations
Pros
Cons
$0-$215/mo
Grow via email pop up, spin the wheel pop up & discount popup
Pros
Cons
$0-$29.99/mo
Claspo Email Pop Up Spin Wheel
4.929 reviews
Boost sales - pop up newsletter, pop up discount, spin wheel
$0-$249/mo
Back In Stock! Alert Engine
4.922 reviews
Notify me! with back in stock alert & Restock alert on Email
Pros
Cons
Free
Joy Wishlist app
511 reviews
Create and manage personal wishlists - Easily add to cart
Free
Similar categories
Letsmetrix Grid®
Satisfaction x MomentumEvery app in this category placed against the others on two independent axes - Satisfaction (how happy merchants are) and Momentum (how fast it is growing).
How to read it: further right = happier customers, higher up = growing faster, bigger bubble = more reviews. Green / blue = a Leader / High Performer badge on the app's own page; amber Contender and grey Niche come from where the app sits on this chart. Blue ring = Built for Shopify.
Leaderstrong and growingHigh Performerstrong but slowingContendergrowing, quality catching upNicheniche or quietBuilt for Shopify
Shaded zones = the strong corner of the Satisfaction x Momentum map, the top 25% of each axis. Leader / High Performer bubbles are the app's real badge from its own page; Contender and Niche come from its position here.52 quiet apps not shown - no reviews for months.
Top 10 by Letsmetrix Score
| App | Badge | Satisfaction 0-100 | Momentum 0-100 | Letsmetrix Score geo. mean, 0-100 | Reviews total | New 30d reviews | Trend 90d rating | 8-wk reviews/wk |
|---|---|---|---|---|---|---|---|---|
| LeaderTop RatedTrending | 98 | 93.7 | 96.9 | 7.5k | 61 | 0 | ||
| Top RatedTrendingEasiest Setup | 98 | 91.6 | 96.8 | 8.6k | 38 | 0 | ||
| TrendingBest SupportEasiest Setup | 97 | 98.9 | 94.9 | 4.0k | 152 | 0 | ||
| Best SupportTrending | 97.2 | 98.5 | 94.3 | 2.9k | 108 | 0.20 | ||
| TrendingBest Support | 94 | 99.6 | 93.6 | 11k | 776 | 0 | ||
| Best SupportTrending | 96.8 | 90.3 | 92.7 | 2.9k | 29 | 0.10 | ||
| Top Rated | 97.9 | 94.2 | 91.7 | 1.5k | 28 | 0 | ||
| Top RatedBest Support | 95.9 | 93.3 | 91 | 2.0k | 32 | 0 | ||
| Top RatedTrendingBest Support | 95.9 | 97.9 | 89.1 | 1.3k | 51 | 0 | ||
| - | 95.9 | 77.7 | 87.3 | 1.4k | 4 | 0 |
How the Letsmetrix Grid is scored
Satisfactionreflects review quality - ratings adjusted for confidence, so a handful of five-star reviews can't buy the top of the axis, combined with each app's recent rating trajectory.
Momentumreflects growth only. Total review volume is not part of it, and Built for Shopify appears as a ring rather than added points.
Bubble sizeshows total reviews and never feeds either axis - the best app isn't simply the biggest.
The Letsmetrix Scorefavours apps that are strong on both axes over those with a single extreme, then weights the result by how many reviews back it up - so a handful of reviews can't reach the top on rank alone.
Apps are positioned relative to others in their category, and badges are smoothed over time - they reflect a sustained position, not a single week's movement.
Learn More About Shopify Email marketing Apps
Everything a merchant needs to know before choosing a Shopify email marketing app, based on real data from 383 apps.
Why Shopify Stores Need an Email Marketing App
Email is the channel a store owns. Unlike ads, a store can message its list any time at no cost per send, so a strong email program returns more per dollar than almost any other tactic. An email marketing app grows the list, then sends newsletters and automations that turn subscribers into repeat buyers.
The apps grow and send. Pop Convert and SendWILL build the list with popups and newsletters. Privy and Omnisend combine email with SMS and automations. Shopify Messaging sends email built for commerce, and Shopify Flow automates the triggers behind each campaign, such as a welcome or a win-back series.
The 383 apps hold a 4.4-star average, with 14 Built for Shopify apps. The most reviewed app, Shopify Flow, has passed 11,133 reviews. Strong ratings show that a store's own list, worked well, becomes its most profitable channel.
Key Features to Look for in an Email Marketing App
Start with automation, since welcome, abandoned-cart, and win-back sequences do the heavy lifting once set up. 14 of the 383 apps carry the Built for Shopify badge, including Pop Convert and SendWILL, which helps narrow a long list.
Check the pricing model next. 362 of the 383 apps offer a free plan or a free option, so a store can send before it pays. Paid plans start as low as $24 per month with Privy and scale with the size of the list.
Look at deliverability and templates, since an email that lands in spam earns nothing. Read the rating and the review count together: Pop Convert holds a 4.9-star rating across 8,564 reviews, which shows both quality and scale. Match the app to whether you need email alone or email with SMS.
How to Choose The Right Email Marketing App
The best pick depends on how much you send. Three apps stand out across list growth, email with SMS, and a free sender.
For list growth, Pop Convert leads with a 4.9-star rating across 8,564 reviews, the highest review count on this page, carries the Built for Shopify badge, and offers a free plan. It captures emails with popups and banners.
For email with SMS, Omnisend holds a 4.8-star rating across 2,922 reviews and is free to install. It runs newsletters, automations, and SMS in one place, which suits a store that markets across channels.
For a free sender, SendWILL holds a 4.9-star rating across 7,446 reviews, carries the Built for Shopify badge, and is free. It sends newsletters and grows signups with popups. Compare the shortlisted apps before install: read the recent reviews, check the free plan send limits, and confirm the app fits your list size.