Best Shopify Store Design App in 2025 (Free & Paid Options)

• A summary table of the top 5 Shopify store design apps for a quick comparison.
• In-depth analysis of each app, covering its core features, user ratings, and pricing.
• Actionable advice on how to choose the right design apps for your business needs.
• FAQ on using store design apps without hurting speed or SEO

Top 5 Shopify Store Design Apps

Before diving into the details, here is a summary of the top-rated apps that can transform your store's design and functionality. This table offers a quick overview to help you compare the best options at a glance.

1. PageFly Landing Page Builder

​PageFly stands out for flexibility and scale. It supports landing pages, product pages, home pages, and theme sections. Features include drag‑and‑drop editor, over 100 templates, countdown timers, trust badges, SEO-friendly code, and built-in analytics.

Pros:

• Drag‑and‑drop interface with no coding needed. Merchants praise its flexibility: “I can build highly customized product pages in no time.”
• Fast performance. Users report “has lots of integrations. Not heavy on the page”—good for speed-sensitive SEO
• Top-tier support.

• Occasional sync issues: users report duplication bugs when theme backups trigger repeated page versions—or permanent deletion under edge cases
• Limited review widget customization. Some review integrations (Loox, Judge.me) don’t work perfectly inside PageFly without tweaks

• Build landing pages, product pages, home pages, about pages—all with full design control.
• SEO‑ready layout and code.
• PageFly is recognized as very fast by PageSpeed Insights, making it a strong SEO choice
• New A/B test feature included in recent updates
  

Rating: 4.5/5-star from over 11,000 reviews

Pricing: Free plan available; paid plans begin around $24–99/month

2. GemPages Landing Page Builder

​GemPages emphasizes conversion-first templates. It provides pre-built layouts, SEO optimization, upsell features, and video backgrounds. Easy for beginners, robust for pros.

Pros:

• ​Focused on conversion: includes A/B testing controls and responsive controls built in.
• Smooth Shopify integration.
• Long-term reliability

Cons:

• ​Slower page speed. GTmetrix score reported as “E” due to GemPages heavy code, affecting load times and SEO performance
• Layout glitches. Some users find spacing and margin controls troublesome during preview and publishing → layout distortion unless manually corrected

Key Features:

• Drag‑and‑drop with conversion‑focused elements: video backgrounds, popups, upsell modules.
• Integrates well with Shopify themes and many third‑party apps.
• Ideal for merchants prioritizing sales funnel conversions over raw speed.
  

Rating: 4.9/5-star from 4k+ reviews

Pricing: Free plan available; paid starts ~$29/month

3. Shogun Landing Page Builder

A veteran app built for scale and flexibility. Shogun supports landing pages, blogs, product pages, and theme editing. Advanced features include multi-store sync, custom elements, and detailed analytics.

Pros:

• ​Enterprise-grade customizations. Users can add custom CSS, elements, forms, and embed code w/out dev help.
• Outstanding support. "Customer Service is A+" and always fast and helpful - even screen-recording fixes for users
• Built‑in analytics and A/B testing (in higher-tier plans), plus SEO fields and page scheduling features
  

Cons:

• ​No free plan—only a 10‑day trial. Must commit to paid plans starting around $39/month and going much higher for advanced functionality
• Limited template library. Roughly 70 templates and fewer sections compared to rivals; requires more manual build work
• Learning curve. Some users find it less intuitive and slower to use without support help

Key Features:

• Multi-page design: landing, blog, product, theme sections, search/cart pages (some require higher tiers).
• Team collaboration, advanced page scheduling, analytics dashboards in higher plans.
• A top choice for stores that need scale, flexibility, and data-driven improvements.
  

Rating: 4.7/5-star from 1999 reviews.

Pricing: Free trial; paid plans from ~$39/month

4. EComposer Landing Page Builder

​EComposer blends design power with rich add-ons (Ajax cart, cross‑sell, image optimizer). It works with any theme. Offers many section templates, global styling, and lazy loading.

Pros:

• Easy to use. Merchants say they can build custom pages and sections quickly without code.
• Excellent support. Many highlight fast chat help, responsiveness, image translation help - all day, every day
• Rich add-ons. Includes features like Ajax cart, cross‑sell, image optimization, lazy loading, global styling.
  

• Navigation learning curve. Some users report features or blocks are hard to find at first

• ​Drag‑and‑drop builder with mobile preview, global styling controls, template mix‑and‑match.
  
• Built for speed with lazy loading and image optimization.
  
• Free tier and very affordable paid plans (~$19/month).

Rating: 4.9/5-star from 3334 reviews.

Pricing: Free plan availabe. Paid plans start at $19/ month.

5. LayoutHub – Easy Page Builder

Ideal for budget users who need fast layout without compromising design quality. LayoutHub offers a large library of page and section templates, fast performance, and compatible integrations.

Pros:

• ​Beginner-friendly. Even novices build polished pages quickly: "Helped me build professional product pages in just minutes.”
  
• Responsive support.
  
• Lightweight and fast. Optimized layouts keep load times low - a key plus for SEO.
  

Cons:

• ​Template variety. While solid for simple needs, advanced page design options are fewer than PageFly or GemPages.
  
• More suited to layout-based design rather than full-page marketing funnels.

Key Features:

• Fast setup with pre-built page and section templates.
• Compatible with most Shopify themes, quick install, minimal footprint.
• Affordable prices

Rating: 4.9/5-star from 1305 reviews.

Pricing: A Free plan is available. Paid plans start at $14.99/month.

How to Pick the Right Store Design Shopify App for Your Store?

1. Define your need:

Need custom landing and product pages? → PageFly

Want conversion-focused templates? → GemPages

Planning to use theme sections and multi-store sync? → Shogun

Want low-cost but powerful builder with extra add-ons? → EComposer

Need affordable starter layouts with speed? → LayoutHub

2, Compare complexity vs. value

A feature-rich builder is only useful if you actually use its features. Choose simplicity or depth based on your skill and needs.

3. Check performance impact

Page builders add code. Look at reviews to ensure speed remains fast. Apps like PageFly and LayoutHub emphasize lean, optimized code.

4. Ensure compatibility

Confirm the builder works with your theme, any installed apps, and future plans (e.g. headless, Shopify Plus).

5. Try the free plan first

All five apps offer free or trial plans. Test design flexibility, ease of use, and whether they meet your performance expectations.

FAQs about Store Design Apps on Shopify

1. Can too many design apps slow down my Shopify store?

Yes. But many top-tier builders like PageFly, EComposer, and LayoutHub are optimized for speed. Read reviews and test page load before committing.

2. Do I still need these apps if I use a premium theme?

Yes. Premium themes offer style and base layouts. Page builders give you full control—custom landing pages, conversion triggers, unique sections, and SEO-ready designs.

3. Are free plans enough to start?

Often yes. Most builders let you launch basic pages free. Upgrade only once you've validated ROI or need volume.

Conclusion

This list focuses on tools dedicated to store design: PageFly, GemPages, Shogun, EComposer, and LayoutHub. They deliver design power, flexibility, and clean execution.Start by defining your design goals, test with free plans, and scale precisely. These tools give you the power to create a polished, conversion-ready Shopify store - without code, without guesswork.