Best Shopify Customer loyalty App in 2025

In the competitive world of e-commerce, acquiring a new customer can be significantly more expensive than retaining an existing one. This is where customer loyalty apps become a crucial tool for any Shopify store. These applications help you build lasting relationships with your customers, encouraging repeat purchases and turning one-time buyers into lifelong brand advocates. By implementing rewards, referrals, points, and exclusive perks, you can enhance the customer experience and boost your revenue.

This guide is built on a foundation of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). The information presented is derived directly from the Shopify App Store, analyzing real user ratings, review counts, and app functionalities as of 2025. Our team has meticulously reviewed the data to provide an unbiased, fact-based analysis, ensuring you receive trustworthy recommendations to help your business thrive.

What you’ll find in this guide:

• A summary table of the top best customer loyalty apps for a quick comparison.
• In-depth reviews of each app, highlighting their key features, pricing, and user ratings based on real-world data.
• A practical guide on how to select the perfect loyalty app for your specific business needs.
• Answers to frequently asked questions about implementing loyalty programs on Shopify.

Top 8 Shopify Customer Loyalty Apps

Before diving into the details of each app, here is a summary table to help you compare the top contenders at a glance.

Loox ‑ Visual Product Reviews

Loox has become the go-to choice for merchants who want to leverage visual social proof. It focuses on collecting photo and video reviews to build trust and increase conversion rates. The app's strength lies in its ability to automate the review collection process and display user-generated content in beautiful, customizable widgets that don't slow down your site.

You can:

• Automatically collect product reviews with photos and videos from customers.
• Display reviews in customizable widgets like grids, carousels, and pop-ups.
• Offer one-click referrals to encourage customer growth.
• Sync reviews with Google Shopping and Facebook Shops to enhance visibility.

Smile: Loyalty Rewards Program

Smile.io is a powerhouse for creating comprehensive loyalty programs. It helps merchants foster brand engagement and drive repeat purchases through points, VIP tiers, and referrals. Its seamless integration with popular marketing tools makes it a versatile choice for optimizing customer retention strategies.

You can create:

• Points-based programs for purchases, social media activity, and other custom actions.
• VIP tiers that offer exclusive rewards and status to your best customers.
• Referral programs to encourage word-of-mouth marketing.
• Performance insights to compare your program with similar stores.

Seal Subscriptions App

The Seal Subscriptions app simplifies the process of offering subscriptions on Shopify. It allows businesses to build a recurring revenue stream by creating flexible subscription models, from classic recurring orders to build-a-box options. The app is praised for its ease of setup and powerful features that enhance the subscriber experience.

You can create:

• Classic, prepaid, and build-a-box subscription models.
• Tiered discounts, free gifts, and loyalty rewards for subscribers.
• Custom shipping rules for subscription orders.
• White-label branding to match your store's design.

Swym Wishlist Plus

Swym Wishlist Plus focuses on a key part of the customer journey: product consideration. By allowing shoppers to create and share wishlists, it helps reduce cart abandonment and provides valuable insights into customer intent. The app sends intelligent email alerts to bring shoppers back to your store.

You can:

• Allow customers to save favorite products to organized wishlists.
• Send automated email alerts for price drops, restocks, or low stock on wishlisted items.
• Enable customers to share their wishlists via email, SMS, or social media.
• Analyze detailed reports on shopper behavior and popular products.

Appstle℠ Subscriptions App

Appstle has become the go-to choice for many Shopify merchants. It balances powerful features with reasonable pricing, making it suitable for small stores and large enterprises alike. The app earned its reputation through reliability and comprehensive features for creating customizable subscriptions.

You can create:

• Standard subscriptions and recurring payments.
• Build-a-box options where customers choose their products.
• Loyalty programs with tiered discounts for long-term subscribers.
• An enhanced customer portal for easy self-management.

Yotpo: Loyalty Rewards Program

Yotpo's Loyalty Rewards Program is a comprehensive solution designed for growing brands that want to build sophisticated customer retention strategies without coding. It offers a wide array of campaigns and segmentation tools to create a highly personalized loyalty experience.

You can:

• Launch over 20 ready-to-use campaigns to encourage repeat purchases and engagement.
• Create exclusive VIP tiers to reward your most valuable customers.
• Target specific customer segments with personalized rewards.
• Use advanced analytics to measure program effectiveness and customer behavior.

Okendo: Reviews & Loyalty

Okendo offers a powerful suite of tools that combines customer reviews with loyalty features. It empowers brands to leverage user-generated content and rewards to build trust, drive conversions, and foster a loyal community. It's an excellent choice for businesses looking to integrate their review and loyalty efforts.

You can:

• Collect and display customizable reviews, including ratings, photos, and videos.
• Run seamless referral programs to turn customers into advocates.
• Engage shoppers with product quizzes that offer rewards.
• Create unified customer profiles to track engagement across reviews and loyalty programs.

Growave: Loyalty & Wishlist

Growave is an all-in-one marketing platform designed to boost customer retention for Shopify Plus brands. It combines loyalty programs, reviews, wishlists, and referrals into a single, cohesive solution. This integrated approach helps businesses connect with customers at every touchpoint.

You can:

• Build loyalty programs to reward customers and increase engagement.
• Collect and showcase authentic product reviews.
• Implement wishlists to reduce cart abandonment.
• Launch referral marketing campaigns to drive word-of-mouth sales.

How to Pick the Right Customer Loyalty Shopify App for Your Store?

Choosing the right app is critical for the success of your loyalty strategy. Consider the following factors before making a decision:

• Define Your Primary Goal: What do you want to achieve? If your goal is to build social proof, an app like Loox or Okendo is ideal. If you want to drive repeat purchases through points, Smile.io or Yotpo are strong contenders. 
• Budget and Pricing: Evaluate the pricing structures. Many apps offer a free plan or a free trial, which is a great way to start. Look at the costs as your business scales. Consider whether the app charges transaction fees or bases its pricing on your number of customers or orders.
• Key Features: Make a list of must-have features. Do you need VIP tiers, build-a-box subscriptions, wishlists, or multi-level marketing? Compare your list against what each app offers to find the best fit.
• Integration and Ease of Use: The app should integrate smoothly with your Shopify theme and other essential tools like Klaviyo, Gorgias, or your POS system. A user-friendly interface for both you and your customers is non-negotiable.
• Scalability: Choose an app that can grow with your business. Check the features and pricing of higher-tier plans to ensure they will meet your future needs.
• Customer Support: Reliable support is crucial. Look for apps that offer responsive support via live chat, email, or phone, as highlighted in user reviews. An app with a dedicated account manager, like Growave, can be invaluable for larger brands.

FAQs about Customer Loyalty Apps on Shopify

1. What is a customer loyalty app, and why do I need one?

A customer loyalty app is a tool that helps you reward customers for their continued business. You need one to increase customer retention, encourage repeat sales, and build a community around your brand. Loyal customers tend to spend more and act as advocates, driving new business through word-of-mouth.

2. Can I use multiple loyalty-focused apps at the same time?

While technically possible, it is generally not recommended. Using multiple apps for similar functions (e.g., two different points programs) can create a confusing experience for customers and lead to technical conflicts. It's better to choose a single, comprehensive app or an all-in-one solution like Growave that meets most of your needs. However, you can combine apps with different primary functions, such as a review app (Loox) and a subscription app (Seal Subscriptions).

3. Do customer loyalty apps slow down my Shopify store?

This is a valid concern. Reputable app developers design their software to have a minimal impact on site performance. Apps like Loox specifically mention their widgets are built for speed. Before committing, check user reviews for any comments about site speed and choose an app that prioritizes performance.

4. How much do Shopify loyalty apps cost?

Pricing varies widely. Many apps, including Smile.io, UpPromote, and Seal Subscriptions, offer a free plan that is suitable for new or small stores. Paid plans can range from as little as $5/month to over $500/month for enterprise-level features, depending on your number of customers, orders, or desired functionalities.

Conclusion

Investing in a customer loyalty program is one of the most effective ways to ensure sustainable growth for your Shopify store. The right app can transform your customer relationships, turning casual shoppers into dedicated fans who not only buy more but also promote your brand to others.

This guide has provided a data-backed look at the top loyalty apps available in 2025. By carefully considering your business goals, budget, and the specific features you need, you can select the perfect tool to build lasting loyalty and drive your e-commerce success. Whether you start with visual reviews, a points program, or a subscription model, the key is to start rewarding the customers who support your brand.