Best Shopify SMS Marketing Apps (2025) – Real Ratings & Reviews

In e-commerce, direct communication drives revenue. A Shopify SMS marketing app lets you send instant, personalized text campaigns with open rates above 90%. These apps recover abandoned carts, segment customers, and automate messages that convert. This guide reviews the 8 best Shopify SMS marketing apps in 2025, based on real user ratings and features, to help you choose the right tool for your store.

What you’ll find in this guide:

• A summary table of the top 8 Shopify SMS marketing apps for a quick comparison.
• Detailed reviews of each app, highlighting their unique features, ratings, and pricing.
• Actionable advice on how to choose the best SMS marketing app for your store's specific needs.
• Answers to frequently asked questions about using SMS marketing apps on Shopify.
• A concluding summary to help you make an informed decision.

Top 8 Shopify SMS Marketing Apps

Before diving into the detailed reviews, here is a summary of the top apps to help you quickly compare the best options based on their strengths, pricing, and user ratings.

1. Klaviyo: Email Marketing & SMS

​Klaviyo has become a go-to choice for merchants seeking an all-in-one marketing solution. It balances powerful, AI-driven features with extensive integrations, making it suitable for growing businesses focused on omnichannel marketing.

The app earned its reputation for centralizing customer data for highly personalized messaging.

You can create:

• Personalized campaigns across email, SMS, and WhatsApp.
• Automated flows using data from over 350 app integrations.
• Campaigns using omnichannel templates for consistent branding.
• Real-time revenue tracking to measure ROI effectively.

Rating: 4.7/5-star (from 2,407 reviews).

Pricing: A Free plan is available. Paid plans start from $15/month and $20/month tiers, depending on your contact list size and sending volume.

2. Mailchimp Email SMS Marketing

​Mailchimp offers AI-powered marketing tools to help merchants deliver smarter campaigns. It focuses on using predictive insights and AI-generated content to save time and boost engagement.

The app is known for its data-driven strategies and ease of use.

You can create:

• Automated email and SMS promotions.
• Campaigns based on predictive customer segmentation.
• Time-saving, AI-generated content for your messages.
• Targeted outreach using detailed campaign analytics.

Rating: 4.5/5-star (from 617 reviews).

Pricing: A free plan is available. Paid plans start at $13/month, with additional tiers at $20/month and $350/month for larger-scale operations.

3. Yotpo: Email Marketing & SMS

​Yotpo excels at helping brands grow their subscriber lists and convert them with targeted messaging. It combines list-building tools with AI predictions to create highly effective, multi-channel campaigns.

The app's strength lies in its flexible pricing and advanced segmentation capabilities.

You can create:

• Customizable forms, pop-ups, and spin-to-win widgets to capture subscribers.
• Targeted segments using AI predictions and customer behavior data.
• Multi-step email and SMS campaigns to nurture leads.
• Automated flows like welcome series and abandoned cart reminders.

Rating: 4.8/5-star (from 2,807 reviews).

Customer Support: Yotpo offers round-the-clock support to assist with marketing efforts.

Pricing: Free 1,000 emails/month. Subscription plans start at $19/month.

4. TxtCart: SMS Marketing & AI

​TxtCart is an advanced platform that focuses on conversational SMS marketing. It uses AI to engage customers in real-time, making it highly effective for cart recovery and personalized promotions.

The platform is praised for its ability to drive conversions through human-like, two-way text conversations.

You can create:

• Two-way conversational SMS campaigns.
• AI-driven abandoned cart outreach to recover lost sales.
• Targeted promotional campaigns with unique discount codes.
• SMS-compliant programs with detailed analytics for optimization.

Rating: 4.9/5-star (from 229 reviews).

Pricing: "Free to install" with a free trial available. Paid plans start at $79/month.

5. YSMS ‑ SMS Marketing

​YSMS is a straightforward and efficient SMS marketing tool for Shopify stores. It is designed for merchants who need a simple solution for managing campaigns and automations without unnecessary complexity.

The app's value is in its simplicity and ease of use, allowing for quick setup and clear reporting.

You can create:

• Simple SMS campaigns and scheduled messages.
• Automations for abandoned carts, orders, and shipping notifications.
• Targeted campaigns using advanced audience filters.
• Clear reports to track sent messages, clicks, and sales.

Rating: 4.3/5-star (from 53 reviews).

Pricing: "Free to install" with additional charges that may apply based on usage.

6. AfterShip Email Marketing,SMS

​AfterShip provides a comprehensive suite of marketing tools, including a built-in CRM for effective customer segmentation. It combines email and SMS marketing with other engagement features in a single, user-friendly interface.

This app is known for its no-code interface and advanced tools like AI-powered recommendations.

You can create:

• Personalized automated flows with pre-built templates.
• Campaigns enhanced with A/B testing and performance monitoring.
• Engaging experiences with countdown timers and promotional bars.
• Segmented campaigns using its integrated CRM.

Rating: 4.8/5-star (from 2,243 reviews).

Pricing: "Free to install" with a free trial. Paid plans start at $11/month.

7. Avada Email Marketing

​Avada Email Marketing is an omnichannel communication tool built for Shopify merchants. It enables businesses to reach customers effectively across email, SMS, push notifications, and WhatsApp.

The app is recognized for its comprehensive feature set aimed at boosting conversions and building customer relationships.

You can create:

• Omnichannel automation workflows for abandoned carts and more.
• Newsletter campaigns using pop-ups and lead capture forms.
• Personalized messages with contact segmentation and product recommendations.
• Campaigns across multiple channels, including WhatsApp and push notifications.

Rating: 4.8/5-star (from 914 reviews).

Pricing: A free plan is available. Paid plans start at $16/month.

8. Postscript SMS Marketing

​Postscript is designed to maximize revenue through personalized and compliant SMS campaigns. It uses AI and deep Shopify integration to drive conversions at every stage of the customer journey.

The app is built for performance, with features focused on tracking revenue and ROI for continuous optimization.

You can create:

• Personalized and scalable SMS campaigns.
• Automation flows that boost traffic and sales.
• On-brand messages using AI-powered content generation.
• Targeted engagement strategies using Shopify data for precise segmentation.

Rating: 4.8/5-star (from 1,235 reviews).

Pricing: "Free to install" with a free trial. Paid plans begin at $100/month.

How to Pick the Right SMS Marketing Shopify Apps for Your Store?

Choosing the right app requires careful consideration of your business goals, budget, and technical resources. Here are key factors to evaluate:

• Core Features: Does the app cover the essentials you need? Look for features like campaign automation, abandoned cart recovery, customer segmentation, and performance analytics. Some apps, like Klaviyo and Avada, also offer email and WhatsApp, providing an omnichannel solution.
• Pricing and ROI: Evaluate the pricing structure. Some apps offer a free plan or are free to install with pay-as-you-go pricing (YSMS), while others have tiered monthly subscriptions (Mailchimp, TxtCart). Calculate the potential return on investment based on the app's ability to recover carts and drive sales.
• Ease of Use: A user-friendly, no-code interface is crucial if you don't have a technical team. Apps like AfterShip emphasize their easy installation and management, allowing you to launch campaigns quickly.
• AI and Personalization: AI is transforming SMS marketing. Apps like TxtCart and Postscript leverage AI for conversational outreach and on-brand messaging, which can significantly improve engagement and conversion rates.
• Compliance: Ensure the app helps you stay compliant with regulations like TCPA and GDPR. Apps like TxtCart and Coco explicitly mention compliance features, which is critical for avoiding legal issues.
• Integrations: Consider how well the app integrates with your existing marketing stack. An app like Klaviyo, with its 350+ integrations, can centralize your data for more powerful and consistent marketing efforts.

FAQs about SMS Marketing Apps on Shopify

1. Why is SMS marketing so effective for e-commerce?

SMS marketing is highly effective due to its directness and high engagement. Unlike email, text messages have open rates often exceeding 90%. This immediacy makes it perfect for time-sensitive promotions, flash sales, and critical alerts like abandoned cart reminders, helping merchants capture revenue that might otherwise be lost.

2. Can I use these apps for more than just SMS?

Yes, many top-rated apps are omnichannel platforms. For example, Klaviyo, Yotpo, Avada, and Mailchimp all integrate email marketing alongside SMS. Coco focuses specifically on WhatsApp, while others may include push notifications. This allows you to create a cohesive customer journey across multiple touchpoints from a single dashboard.

3. Do I need coding skills to use these apps?

No, most modern SMS marketing apps are designed for merchants, not developers. Apps like AfterShip and Coco highlight their no-code interfaces and easy, one-click installation. They often come with pre-built templates and automation flows, allowing you to set up sophisticated campaigns without writing a single line of code.

4. Are these marketing apps compliant with SMS regulations?

Reputable SMS marketing apps prioritize compliance. Platforms like TxtCart, Postscript, and Coco build in features to help you adhere to regulations such as the Telephone Consumer Protection Act (TCPA) in the US and GDPR in Europe. This typically includes managing consent, providing clear opt-out instructions, and operating during quiet hours.

Conclusion

Selecting the right Shopify SMS marketing app is a critical step toward unlocking a powerful revenue stream and building stronger customer connections. The best choice depends entirely on your store's unique needs. For those seeking an all-in-one marketing powerhouse, Klaviyo or Yotpo offer robust omnichannel features. If your focus is on cutting-edge AI-driven conversational marketing, TxtCart and Postscript are excellent choices. 

By comparing features, pricing, and usability, you can choose the right SMS marketing app to boost engagement, recover carts, and drive revenue for your Shopify store in 2025.