Best Shopify Email marketing App in 2025

Email marketing is still one of the most effective ways to drive repeat purchases and increase revenue for Shopify stores. The right email marketing app does more than send newsletters – it automates campaigns, recovers abandoned carts, personalizes customer journeys, and integrates with your store to maximize ROI.

A Shopify-specific email marketing app connects directly with your store data, making it easy to segment customers by purchase history, behavior, and engagement. This allows you to run targeted campaigns that convert first-time shoppers into loyal customers.

In this guide, you’ll find the best email marketing apps for Shopify based on real user ratings, features, and pricing. Whether you’re looking for a free starter tool or a full automation platform, these apps will help you build stronger customer relationships and increase sales.

What you’ll find in this guide:

• A summary table of the top 9 Shopify email marketing apps for a quick comparison.
• Detailed reviews of each app, highlighting key features, ratings, support, and pricing.
• A practical guide on how to select the perfect email marketing app for your store's unique needs.
• Answers to frequently asked questions about email marketing on Shopify.
• A final conclusion to summarize the key takeaways.

Top 9 Shopify Email Marketing Apps

Here is a summary of the top email marketing apps, chosen for their powerful features, user satisfaction, and seamless integration with Shopify.

1. Ecomsend Pop ups, Email Popups

EcomSend is a top-rated choice for merchants focused on growing their email and SMS lists. It balances powerful lead capture tools with a user-friendly interface, making it ideal for stores of all sizes looking to convert visitors into subscribers. The app earned its reputation through its effective pop-ups and full customization.

You can create:

• Customizable pop-ups with exit-intent technology to capture abandoning visitors.
• Engaging spin-the-wheel games to incentivize sign-ups with discounts.
• Seamless integrations with marketing platforms like Klaviyo and Mailchimp.

Rating: 5.0/5-star from 7160 reviews
Customer Support: The platform is designed to be intuitive and work out of the box without coding knowledge.
Pricing: Completely free. There are no paid plans listed.

2. Yotpo: Email Marketing & SMS

​Yotpo is an all-in-one retention marketing platform that combines email, SMS, reviews, and loyalty tools in one ecosystem. Its email and SMS module integrates directly with your Shopify store, allowing you to create automated campaigns that drive revenue and build customer relationships.

You can create:

• Automated email and SMS flows for abandoned carts, post-purchase follow-ups, and win-back campaigns.
  
• Personalized product recommendations based on purchase behavior.
• Integrated campaigns that combine reviews, loyalty rewards, and email for higher engagement.

Rating: 4.8/5-star from 2807 reviews
Customer Support: The app is designed by Channelwill, providing a comprehensive solution.
Pricing: Free plan available. Paid plans start at $19/month, scaling with advanced automation and SMS volume.

3. AfterShip Email Marketing,SMS

​AfterShip Email Marketing, SMS is a full-featured platform for omnichannel communication. It combines email, SMS, pop-ups, and automation in one dashboard, making it ideal for merchants who want to centralize their marketing without juggling multiple apps.

You can create:

• Automated email and SMS campaigns for abandoned cart recovery, welcome flows, and transactional updates.
  
• Pop-ups and spin-to-win games to grow your email and SMS list.
• Real-time revenue tracking and analytics to measure campaign performance.

Rating: 4.8/5-star from 2243 reviews
Customer Support: Responsive support team with step-by-step setup guidance.
Pricing: Free plan available. Paid plans start at $11/month, scaling based on contact and SMS usage.

4. Klaviyo: Email Marketing & SMS

Klaviyo is an industry-leading marketing platform for Shopify merchants who need advanced personalization and automation. It excels at using data and AI to create highly targeted, omnichannel campaigns. The app is known for its deep integration capabilities and powerful analytics.

You can create:

• Personalized campaigns across email, SMS, and WhatsApp using AI-powered tools.
• Advanced automation workflows based on customer behavior and data from over 350 app integrations.
• Detailed reports with real-time revenue tracking to measure ROI.

Rating: 4.7/5-star from 2407 reviews
Customer Support: Klaviyo provides a streamlined approach for B2C businesses to connect with customers effectively.
Pricing: Free to install for up to 250 contacts. Paid plans start based on contact and SMS volume, typically around $15-$20/month to begin.

5. Shopify Email

Shopify Email is the go-to choice for merchants who value simplicity and convenience. It is built directly into the Shopify admin, allowing you to create, send, and track email campaigns without ever leaving your dashboard. It is an excellent starting point for new businesses.

You can create:

• Emails using a drag-and-drop editor and pre-built, brand-aligned templates.
• Targeted campaigns sent to specific customer segments from your Shopify data.
• AI-generated subject lines and body content to save time and improve engagement.

Rating: 4.7/5-star from 1880 reviews
Customer Support: Support is handled through the main Shopify support channels.
Pricing: Free to install. You get 10,000 free emails per month, with additional emails costing $1 per 1,000.

6. Swym Wishlist Plus

Swym Wishlist Plus helps merchants recover potential lost sales by allowing customers to save products for later. Its strength lies in its ability to trigger automated emails based on wishlist activity, turning shopper interest into revenue. It is known for its seamless theme integration and powerful behavioral insights.

You can create:

• Customizable wishlists that allow shoppers to save favorite items.
• Automated email alerts for price drops, low stock, and restocks on wishlisted products.
• Detailed shopper behavior reports to understand customer intent and reduce cart abandonment.

Rating: 4.8/5-star from 1379 reviews
Customer Support: The app is designed for quick setup and easy customization.
Pricing: A free plan is available. Paid plans start at $19.99/month.

7. Omnisend Email Marketing & SMS

Omnisend has become a leading choice for merchants seeking an all-in-one marketing solution. It combines email, SMS, and forms into a single, cohesive platform, making it suitable for stores looking to scale their marketing automation. The app is recognized for its robust feature set and excellent support.

You can create:

• Email campaigns with ready-made templates and automated workflows for abandoned carts.
• Pop-ups and forms to expand your email and SMS lists.
• AI-optimized content to enhance your marketing messages.

Rating: 4.7/5-star from 2720 reviews
Customer Support: Exceptional 24/7 assistance is available to all users.
Pricing: Free to install with a free plan for up to 500 emails/month. Paid plans start at $16/month.

8. Mailchimp Email SMS Marketing

Mailchimp is one of the most well-known names in email marketing, offering a reliable suite of tools for Shopify stores. It leverages AI to help merchants deliver personalized campaigns and gain valuable insights. The app is praised for its predictive segmentation and user-friendly interface.

You can create:

• Automated emails for abandoned carts, welcome messages, and product retargeting.
• Predictive customer segments to target high-value shoppers.
• AI-generated content to save time on campaign creation.

Rating: 4.5/5-star from 617 reviews
Customer Support: Mailchimp offers extensive documentation and support based on the plan level.
Pricing: A free plan is available. Paid plans start at $13/month.

9. Seguno Email Marketing

Seguno is built exclusively for Shopify, which makes it incredibly streamlined and easy to manage within your admin dashboard. It is a great choice for merchants who want powerful features without the complexity of an external platform. Its reputation is built on saving merchants time while maximizing results.

You can create:

• Pre-built automation series, including welcome emails and thank you messages.
• Back-in-stock alerts to recover lost sales.
• Emails designed directly in Canva and managed within your Shopify ecosystem.

Rating: 4.8/5-star from 685 reviews
Customer Support: Access to expert support and deliverability assistance.
Pricing: Free to install with a free plan. Paid plans begin at $35/month.

How to Pick the Right Email Marketing Shopify App for Your Store

Choosing the right app is crucial for your marketing success. Consider these factors before making a decision:

• Business Goals and Budget: Are you focused on lead generation, automation, or simplicity? If you are starting, a free and simple tool like Shopify Email or EcomSend might be enough. For scaling businesses that need advanced features, premium platforms like Klaviyo or Omnisend offer robust capabilities worth the investment.
• Essential Features: Make a list of must-have features. Do you need SMS marketing? Then Klaviyo, Omnisend, or Mailchimp are strong contenders. Is your priority building social proof via email? Do you need advanced custom automation?
• Ease of Use: Consider your team's technical skill level. Apps like Seguno and Shopify Email are designed to work seamlessly within the Shopify admin, offering a lower learning curve.
• Integrations and Scalability: Your email app should work well with the other tools you use. Check for key integrations with review apps, loyalty programs, or helpdesks. Choose an app that can grow with you. A platform with tiered pricing allows you to start small and unlock more features as your subscriber list and revenue increase.

FAQs about Email Marketing Apps on Shopify

What is the best free email marketing app for Shopify?

For a completely free solution focused on pop-ups and list growth, EcomSend is a top choice with a 5.0-star rating. For sending emails, Shopify Email is an excellent free starting point, offering 10,000 free emails per month and seamless integration within the Shopify admin.

Can I do email marketing directly from Shopify?

Yes, you can. The Shopify Email app allows you to create, manage, send, and track email marketing campaigns directly from your Shopify dashboard. It uses your store's branding, products, and customer data automatically, making it a very convenient option, especially for new stores.

Do these apps also handle SMS marketing?

Yes, several of the top apps are omnichannel platforms that include SMS marketing. Klaviyo, Omnisend, and Mailchimp all offer integrated email and SMS features, allowing you to create cohesive marketing campaigns across both channels from a single dashboard.

How important is automation in an email marketing app?

Automation is extremely important. It saves time and helps you send timely, relevant messages without manual effort. Key automations like a welcome series for new subscribers, abandoned cart recovery emails, and post-purchase follow-ups are proven to increase engagement and sales. Apps like Shopify Flow, Klaviyo, and Omnisend are particularly strong in this area.

Conclusion

Selecting the right Shopify email marketing app is a strategic decision that can have a profound impact on your store's growth. The best app for your business depends entirely on your specific goals, budget, and technical needs. Whether you need a simple tool for sending newsletters like Shopify Email, a powerful pop-up generator like EcomSend, or an all-in-one automation powerhouse like Klaviyo or Omnisend, the Shopify App Store offers a solution.

By evaluating each option based on its features, pricing, and user ratings, you can implement a tool that not only helps you communicate with your customers but also builds lasting relationships, drives repeat business, and unlocks new revenue streams for your e-commerce venture.